After years of restrictions and limitations, kids nationwide will now have access to MILO® sports programs to jumpstart their Champion journeys!
For 59 years, MILO® Philippines has been nourishing Filipino kids with energy-giving nutrients and the well-loved chocomaltee taste that help them live an active lifestyle.
With sports-driven active lifestyles, kids not only reap physical benefits but take lifelong learnings and skills too. They take home new values such as perseverance, discipline, and grit which sets them up for success in all aspects of life.
However, as the country faced pandemic-related restrictions in the past few years, this limited the opportunities for physical activity. Ultimately, this left kids at home, glued to their couches.
As steps turned into screen time and physical activity moved online, research showed that 84% of Filipino adolescents are insufficiently active — doing less than 60 minutes of moderate to vigorous physical activity per day.
Because MILO® believes in the power of sports and an active lifestyle, the brand challenged Filipino kids from couch to court with the launch of MILO® Active Pilipinas.
All year long, kids will have access to MILO® five different sports programs to help them unlock the champion within.
MILO® Sports Clinics
Now in its 38th year, the annual MILO Sports Clinics will continue to teach kids the basics of sports like basketball, taekwondo, swimming, and tennis, among others, while instilling discipline, confidence, and teamwork.
MILO® Marathon
After three years of being put on hold, the biggest running event in the country is set to return this March 2023. This national event brings together people to get back into sports to help build tomorrow’s champions.
MILO® Champ Camp
Co-created with the Department of Education (DepEd), the MILO Champ Camp is a nationwide school tour that teaches students the basics of sports without disrupting their classes, since parents also play a role as we teach them proper nutrition.
This is one of the widespread efforts to help improve the physical literacy of kids because we believe that active kids are better learners.
MILO® Home Court
A digital portal launched in partnership with the Philippine Olympic Committee (POC) and the Philippine Sports Commission (PSC) during the pandemic, MILO Home Court will continue to help kids pursue sports even at home by providing video tutorials and online sports classes.
MILO® Barangay Liga
The much-awaited grassroots basketball tournament will launch in March this year, inviting more than future champions from barangays nationwide to work with their teams in showcasing their skills on the court.
Participating moms from the 2022 Barangay Liga share how it helps their kids lessen screen time to make them more active and healthy while learning values such as discipline and social skills.
Bringing active back
“Now, more than ever, we see the importance of energizing kids and bringing back active lifestyles through the variety of MILO sports programs that will be made available nationwide,” Head of MILO Sports Carlo Sampan said.
“Through these opportunities, we aim to build the champions of tomorrow and instill values learned through sports for future success in life.”
Start your Champion journey through MILO Active Pilipinas and share your experience on social media with the hashtag #MILOActivePilipinas!
Images courtesy of MILO.
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