Anyone who tuned into the Germany vs. Japan match of the 2022 World Cup knows how exciting the action was. Japan pulled off a huge upset over the European powerhouse to open their tournament campaign with a 2-1 victory.
It was a special match, and adidas Philippines made it all the more so as they hosted a viewing party for Filipino football fans to enjoy the action altogether.
Up close and personal
Last week, adidas Philippines invited football fans to come together to watch the Germany vs. Japan World Cup match at The Island at The Palace. And not only did the crowd get to enjoy the game’s thrills alongside other fans, but they also got the full football experience.
As one of the major brands affiliated with the 2022 FIFA World Cup, adidas dressed up The Island to make it the perfect stage for a World Cup watch party.
Coming into the venue, fans were greeted with the giant Al Rihla Official Match Ball.
This official match ball marks the 14th consecutive ball that adidas has created specifically for the FIFA World Cup. From November 24 to 30, the giant match ball activation will be at the Bonifacio High Street amphitheater where passersby will get to see the ball design up close.
Repping your team
In addition to the official match ball, adidas also designed the Home and Away federation kits of six nations competing in the World Cup. Watching the Germany vs. Japan match, fans got to see the adidas kits in action displayed on the big screen at The Island.
adidas also designed the kits for Argentina, Belgium, Mexico, and Spain.
The kits of this year’s World Cup are truly one of a kind. Every design element taps into different aspects of each nation’s culture. For instance, Japan’s home kit is blue with white lines that represent a flock of origami cranes, an ode to their federation’s logo.
At the viewing party, adidas also set up a booth to display some of the football kits and World Cup merch they had to offer, to give all the football fans a deeper appreciation of the intricate styles, and of course, to give them the opportunity to sport the jerseys themselves.
And to add a personal element, adidas had a booth where fans were able to customize their jerseys with names and numbers with every purchase.
During the match, many fans put on their newly-bought jerseys to root for their teams.
The full experience
But of course, what made the event special was the crowd. A group of strangers packed into one venue, all cheering for the same match. When either team scored their goals, the crowd erupted. And with every opportunity to take a shot, reactions and jeers came from left and right.
Truly, this is one of the best parts of being a football fan—getting to share the action with others, no matter who you are rooting for. This is something that adidas was able to bring to Manila, and they are set to do it again.
The November 23 watch party for Germany vs. Japan was their first of two. The brand will also be hosting a second watch party for the finals match on December 18, which customers of the federation kits and the adidas FIFA World Cup football footwear collection (Predator, Copa, and X) will also gain access to.
By purchasing Home and Away federation kits, which are available in select adidas stores, customers will gain access to exclusive World Cup watch parties hosted by the brand.
Aside from watching the thrilling match, guests of the finals watch party can also look forward to exciting and limited edition raffle prizes like a football jersey signed by Lionel Messi.
With the excitement that surrounds the World Cup, adidas Philippines is certainly spoiling Filipino football fans with promotions and offerings that are sure to give them even more to be excited about.
Images from adidas Philippines.